You've likely heard the adage that it is far easier to cross-sell an existing customer a new product than it is to find a new customer. And if your goal is to grow at all costs, then cross-selling makes sense. However, all of that sales growth may not do much for the...
One of the core principles of creating a more valuable business is ensuring it can run without you by getting managers to think like owners. The theory goes that empowered employees are the best positioned to solve your company’s thorniest issues, as they are the ones closest to the problems.
One of the core principles of creating a more valuable business is ensuring it can run without you by getting managers to think like owners. The theory goes that empowered employees are the best positioned to solve your company’s thorniest issues, as they are the ones closest to the problems.
Repeat customers are the lifeblood of your business, but customers can be fickle. Here’s how to make them sticky. In a traditional business, the customer buys your product or service once, and it is up to you to try to convince them to buy again in the future.