Small businesses stay small either by choice, or because they start chasing growth in the wrong places. When you strip away the layers, it all comes down to darts.
Repeat customers are the lifeblood of your business, but customers can be fickle. Here’s how to make them sticky. In a traditional business, the customer buys your product or service once, and it is up to you to try to convince them to buy again in the future.
For your business to be valuable – and sellable one day – you need some way to generate sales after you’re gone. Many business owners hire a superstar salesperson to replace themselves as a rainmaker but that’s a trap.